April 16th, 2009

Advisory

March 2009

Meeting on March 10th, 2009 (minutes approved on March 27th, 2009)

Members Attended

Danah Boyd, Esther Dyson, Brad Fitzpatrick, Larry Lessig, Suhel Seth

Management Attended

Annelies Van Den Belt, Ben Wegg-Prosser, John Perfumo, Stephanie Gravelle

Apologies

Jennifer Brady, Zafar Khashimov

1. Business Updates
* Russian and ROW traffic growing, US traffic growth down from 2007
*Global revenue growing

Actions:
* Advertising – Focus on Sponsorships vs. Advertising

2. 10th Anniversary
*Plans underway in US and Russia
* Launch of 10th Anniversary book
* On-line forum to highlight LJ

Actions:
*Distribute contents list distribution

3. Premium Services
* Re-focus on Premium Services and Products

Actions:
*Integrations – Create a list of current and targeted integrated partnerships
*New prod

4. Advisory Board
* Need more engagement with Board members
* Ensure elected Board members engage with the users
* Upcoming Elections

Actions:
*More community involvement by Board members
*Monthly summaries of LJ highlights to be distributed  
*Quarterly calls  
*Face to Face meeting – September 2009  
*Circulate specific projects to Board for comments prior to implementation